Alice Walk was just a place before it was a company. But not just any place. Founder Emily Keneally came of age and was later married on this little strip of land at harbor’s edge 16 miles south of Boston called "Alice Walk". This special and historic place seemed destined to lend its name to Emily’s budding business.
Alice Walk was founded on the belief that pairing classic silhouettes with beautiful, unique fabrics is the recipe for creating a fresh yet timeless wardrobe. Just as each day on Alice Walk is beautiful and special, so too is each garment, created for you and with you - putting the creativity and fun back into the shopping experience.
Like many women of all ages, Emily had experienced the frustration of sorting through racks of uninspired, poor quality clothes in search of something truly unique for weddings and special occasions, and she knew there had to be a better way. So during the summer of 2014, Emily slowly started working on the vision and concept behind Alice Walk.
In addition to running the business day to day, Emily’s passion for textiles and clean design informs the creative direction behind the brand. Before launching Alice Walk, Emily worked in NYC at Goldman Sachs in their Investment Management division. She returned home to Boston to work at a food start-up and learn the ropes of building a company from the ground-up. Emily received her BA in Economics and Art History from Bowdoin College, where even back then she was interested in combining business with beauty.
Emily’s favorite Alice Walk silhouette? Probably the shift dress. It’s such a simple style, but you can really wear it for any occasion and feel put together – running errands around town or dressed up with a pair of heels and a statement necklace. It’s also a throwback to London’s mod movement in the 60s, which I secretly love.
Favorite fabric? It’s a toss up between our Aztec Fringe and our Bonded Tweed. Both have the signature Alice Walk blue & white color palette.